Integrative Marketing Specialist - Asheville, NC. Affordable marketing for your local business. Experience the best SEO, social media, content and comprehensive marketing strategy you've ever seen.

Search Engine Optimization

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Search Engine Optimization
Search Engine Optimization, among other factors, is what makes or breaks a website business these days. As the internet evolves, so does SEO. Now, SEO is more hand-in-hand with content than ever before. SEO won’t do it all for you, but it will make what you do, effective. Read on.
Website Optimization
You have a website, great! So now what? It is highly recommended to have SEO services to match your web development so that the work can be seen and found by others. I will make sure that your website is structured for search engines to find and I can work with your web designer to accomplish this. I will optimize the keywords on your website so that the people that are looking to utilize your service or product are the ones that are finding you. Search Engine Optimization directly impacts your bottom line by bringing more “organic” traffic (that is, visitors you don’t have to pay for) through higher rankings in Google, for what you offer. Simply doing the SEO on your site is just the start.
Directory Listings
Submitting your website to directories is the next step in being found on the internet. Web directories are the go-to source for major search engines like Google to find websites in certain categories. Submitting to web directories alone will increase your ranking in internet searches and give you a leg up on the competition. Most businesses don’t take time to make this crucial step, making it a lot easier for the one that does to get noticed. Many web directories are free (such as dmoz)and some are paid (such as Yahoo! Directory). Paid directory listings can have┬áhigher search engine value than free directories, but even adding your site to free directories will substantially improve your success.
The directory submission process takes 3 months. We don’t want to submit your site to too many directories at once. It will look like aggressive marketing and tell search engines to devalue your site. Because it takes time for the search engines to catch up, you will see your website bump to the 1st or 2nd page a couple of months after this project is complete. If you are a small business owner and want to remain a small business, you can stop here and be miles of your competition.
Getting Linked To
Stage 3 of Search Engine Optimization. Off-page linkbuilding or “link partnerships” can substantially increase the value of your site. By collecting a handful of links from related websites that rank the same or higher than you, we can dramatically increase your rankings. For example, if you’re a high-profile massage therapist and get a link from the Huffington Post, Google will recognize that and increase your site’s value accordingly.
Google Pay Per Click (PPC)
Depending on how fast you want to grow, and your advertising budget, paid search can be one of the most influential ways of gaining traffic and sales to your website. Paid search is a science. Keyword competition, search volume, and the sites that your ad displays on can all affect your bid (average cost per click). Over time, one can calculate how much it costs to make a sale through advertising. Paid Google search not only puts you at the top of the list, but it can also help your whole site by presenting more frequently as it gains traffic recognition.